HOW A DESIGNER COMMUNICATES…..

Storyteller & Former Walt Disney Imagineer Defines Story Telling at Living Arts College














The moral of the story, “we as designers must make ourselves accountable for results. Elevate the expectation of what design can do and in the end satisfy the requirements we are asked to fulfill.”

Kenneth Penkowski, partner and executive brand director for local advertising agency, Ulanguzi visited the College and told stories to the students.

In addition, he showed the Ulanguzi’s 2009 demo reel which displayed projects for highly respected clients and current ongoing projects.

Kenneth told the students three stories about his life in the design arena…the titles were quite catchy.

1. “It All Started with a Mouse”
Kenneth told the story of how he became a Disney Imagineer and how he uses what he learned from that experience in his work daily.

2. “For Rent”
Ulanguzi was referred to a development company to market their apartment complex. This wasn’t your ordinary apartment complex. These apartments were part of the wave for the “Go Green” revolution. He shared his challenges and accomplishments with the project.

3. “Come Fly with Me”
A Las Vegas helicopter tour company came to Ulanguzi in need of a new marketing technique or strategy. They had no problem selling the helicopter tours, they just wanted an easier way for customers to purchase the tour tickets. He shared Ulanguzi’s unique answer to the marketing dilemma.

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Debra A Hooper
Vice President/Director
School of Communication Arts
@ Digital Circus

BDA/Promax Conference

…students got an eyeful of design ideas and a pocket full of business contacts!


BDA/Promax is the world’s largest broadcast design conference and for a group of Living Arts College students it bridged the gap between longevity and futuretainment.

From the honoring of Robert Redford for the Lifetime Achievement Award to the rapidly shifting world of broadcast design, this year’s conference hosted presenters that shared their insight and upcoming trends.

Living Arts College graduate, Matt Habit- “Robert Redford, WOW! Remembering his life and his involvement in film, was incredible!”

At the conference the buzz word was “Viral”. Viral is widespread popularity through the process of internet sharing. All eyes turned to the rapidly shifting world of broadcast design, motion graphics and the convergence of a new way of branding. In one of the sessions “Contagious” gave a profound presentation called “What is Advertising?” The session made the audience think about the “art” of getting people to forget they are watching an ad.

Students had many opportunities to mix with various professionals in the broadcast design community and to see samples of their great work.

Student – Kirsten Wiltjer- “It was fun; the work they showed was amazing!”

Student – Elisabeth Rauch- “I loved the Cartoon Network presentation! They demonstrated the logo process from start to finish!”

Through lively panels, exhibits, sessions, screenings and networking, the BDA/Promax conference provided three exciting days of dialog, discussion and displays of some incredible work.




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Debra A Hooper
Vice President/Director
School of Communication Arts
@ Digital Circus