My Creative Mentor

NAB SHOW 2010 CONFERENCE

3D movie making is here!

If there is one thing to say about NAB 2010 it is, “The guerilla filmmaker can make 3D movies just like the pros.” That’s right, NAB this year was a winner if you are the budget minded Broadcaster, Filmmaker, Content Creator or are just getting started in the business of media content development.







The Stand-Out Companies were Canon, Sony, Panasonic, Arri, Autodesk and Adobe.

In an exhibit space of 1.9 million square feet, the NAB show kicked off with an exciting keynote address by SONY’s CEO, Hiroshi Yoshicka. The word…3D is here and here to stay. Receiving an award was none other than BACK TO THE FUTURE star Michael J. Fox. Michael has inspired many with his fight as he lives with Parkinson’s disease.














Walking the convention floor, the leaders of technology began to stand out quickly.

The cameras of choice were the CANON 7D and 5D, the ARRI ALEXA and the PANASONIC AG-3DA1 3D.

Each has a specific market in mind.
1.Guerrilla Filmmaking
2.Feature Filmmaking
3.3D Content Creation

The CANON 7D and 5D was the talk of the show and was at almost every booth you walked up to. Unsurpassed HD quality and a very simple workflow made this camera the choice for guerilla filmmakers.

For the feature filmmaker, the ARRI ALEXA may be the camera that kills film. Aimed at the RED ONE, this camera has depth of field and requires no extra processing of content.

3D movie making is ready for the world and the PANASOINIC AG-3DA1 is the one camera that will be the major force in that happening. This camera can shoot ‘ready to edit’ 3D footage straight from the camera.








SONY, AUTODESK, and Adobe just released the latest versions of their award winning production suites. SONY VEGAS PRO 9 new version includes some new advance features, in particular a new plug-in called MAYHEM and real import of CANON HD files.

ADOBE just released the new CS5 suite at the show. CS5 After effects was the rave. It has a powerful list of new features, two of which are MOCHA for AE and DIGIEFFECTS free form.

Mac users have been added to the list of high-end finishing platforms. AUTODESK is laying down the red carpet for them. The New release of Smoke for the Mac OS X is a 64 bit power house with a seamless workflow for various grades of content.

All suites include the effortless import of 3D content and converting 2D to 3D.

NAB was winner hands down, just two words left to say…

STAY TUNED!